A WordPress site that couldn’t keep up,replaced with a platform 40+ dealers run on.
Xolar sells and installs solar, batteries and heat pumps for homes and businesses across Canada, through its own team and a network of dealers. We rebuilt the marketing site, built the dealer platform behind it, and keep all of it running. A customer portal and a bid platform are in development.
- Client
- Xolar
- Sector
- Residential & commercial solar
- Region
- Across Canada
- Engagement
- Website · SEO · Platforms · Ongoing support
- Timeline
- 2025 to present
Outcome
One stack for the whole funnel, from first search to signed customer.
Marketing site
Fast enough to rank.
Desktop Lighthouse went from 50 to 97. Since the January 2026 launch, organic search visits are up +48% on the same months of 2025, and leads arrive through product, rebate and location forms, not just one quote form.
Dealer platform
Dealers onboard themselves.
Onboarding went from days of manual back-and-forth to hours, self-serve. 40+ dealers submit leads, track them to install and see their commissions in one portal.
The dealer platformCustomer portal
In development: answers without the email.
Being built so customers can monitor their system, track savings, open support tickets and download every invoice, warranty and permit themselves.
The customer portalBid platform
In development: bids out of the spreadsheets.
Being built so installers bid on posted projects, and the winner is tracked from award to final payment, with documents and e-signatures attached.
The bid platformBefore and after
Same business. Different numbers.
Lighthouse scores and load times are lab tests of the home page before and after the rebuild. Organic search visits are from Xolar’s Google Analytics, as of October 14, 2026.
How it unfolded
One build at a time,
each on its own merits.
Each build was scoped and priced on its own, so Xolar could stop after any of them.
- 01
Audit the old WordPress site
Desktop Lighthouse sat at 50, and the main content took nearly 30 seconds to appear on a phone.
- 02
Rebuild the marketing site and search
A new site, launched in January 2026, built for speed: a page for every product, a rebate finder, and province and city pages for the searches a growing installer can win.
- 03
Build the dealer platform
Lead submission, pipeline tracking, commissions and onboarding for Xolar’s external sales channel.
- 04
Building the customer portal
In development: monitoring, savings, documents and support for homeowners, in one place they own.
- 05
Building the bid platform
In development: competitive installer bidding and project pipelines, to replace spreadsheets and email threads.
- Now
Ongoing: search, hosting and support
A monthly retainer covers the site, search and hosting, and the next build starts from a platform we already run.
“TechCreations Labs isn't just our web developer; they're our technical partner. From rebuilding our site and doubling our organic traffic to building the platforms that run our sales and dealer network, they handle everything so we can focus on solar.”