// 01 challenge
A legacy system blocking growth.
Keating had reputation, referrals, and a website that actively undermined both. Mobile was broken. Forms didn't submit. The phone number on the contact page was wrong by two digits.
They needed a site that matched what clients heard about them before clicking: modern, credible, professional.
// 02 approach
A rebuild measured against the phone ringing.
Brand refresh
Updated typography, palette, and photography direction without abandoning two decades of recognition.
Lead funnel
Clear service tiers, transparent pricing where appropriate, and forms that route directly into the team's inbox.
// 03 results
Numbers that compounded.
4×
INBOUND INQUIRIES
1.2s
LCP (WAS 8S)
95
LIGHTHOUSE SCORE
+62%
TIME ON PAGE
“We were embarrassed to send people to our site. Now we send people to our site on purpose. The phone has not stopped ringing.”
Keating
Founder
Want results like these?
Tell us what is slow, manual, or leaking. We will tell you what we would do about it.