A complete digital transformation and ongoing partnership: rebuilt marketing site that has more than doubled organic traffic, custom bid platform, branded customer portal, and a dealer management system supporting a growing network of 60+ dealers.
2x+
Organic Traffic
60+
Dealers Managed
97
Lighthouse (Desktop)
94
Lighthouse (Mobile)
Xolar came to us needing more than a website redesign. They needed a complete digital infrastructure overhaul and an ongoing partner to support a fast-growing solar business with an expanding dealer network.
Their existing WordPress site was a nightmare to update. Simple content changes required developer help, and the bloated plugin stack made every update risky. The team avoided making changes entirely.
Poor on-page SEO, slow load times, and weak content architecture meant Xolar was nearly invisible to customers searching for solar in their territory. Leads came almost entirely from paid channels — expensive and fragile.
Sales reps were creating quotes and bids manually using spreadsheets and Word documents. No consistency, no tracking, and no way to analyze win rates or optimize pricing strategies.
Customers had no way to check project status, view documents, or track their solar installation progress. Every inquiry meant phone calls and emails, overwhelming the small team.
As Xolar expanded from a single operation into a dealer-based business model, they had no infrastructure to onboard dealers, manage territories, route leads, or track performance across a growing network of independent installers.
As a solar company, they had no in-house technical expertise. Every tech decision was a gamble, vendors were hard to evaluate, and there was no cohesive digital strategy.
We became Xolar's fractional CTO and built out the entire digital backbone of their business — from the marketing site to the platforms that power sales, customer experience, and their dealer network.
Rebuilt the marketing site from scratch using Astro and Tailwind CSS. The new site scores 97 on Lighthouse and has more than doubled organic traffic since launch — and it's still climbing.
Built a complete bid management system for the sales team. Create professional, branded quotes in minutes, track bid status, analyze win rates, and optimize pricing strategies.
A white-labeled customer portal where clients can track their solar installation progress, view documents, check project milestones, and communicate with the team — reducing support calls significantly.
A purpose-built platform that now supports 60+ dealers and counting. Handles dealer onboarding, territory assignment, lead routing, document sharing, and performance tracking across the entire network — the backbone of Xolar's expansion into a dealer-driven business.
We manage all hosting, deployments, monitoring, and infrastructure across every platform. Automated CI/CD, 99.9% uptime, and proactive maintenance so Xolar never worries about technical operations.
As their fractional CTO, we provide strategic guidance on all technology decisions. Vendor evaluation, tool selection, digital strategy, and roadmap planning — all the expertise of a CTO without the full-time cost.
A closer look at what we built.
Clean, modern homepage design showcasing Xolar's solar solutions.
Custom bid management system for streamlined project proposals.
Self-service portal for customers to track their solar installation.
Dealer onboarding, territory routing, and network-wide performance dashboards for 60+ dealers and growing.
Fully responsive design optimized for on-the-go access.
The digital transformation delivered measurable improvements across traffic, operations, performance, and network growth.
Organic Traffic
Before
Baseline
After
2x+ and climbing
Dealer Network
Before
Ad-hoc tracking
After
60+ on platform
Lighthouse Score (Desktop)
Before
50
After
97
Lighthouse Score (Mobile)
Before
52
After
94
Page Load (Desktop)
Before
4.0s LCP
After
1.3s LCP
Page Load (Mobile)
Before
29.8s LCP
After
5.9s LCP
Quote Creation Time
Before
45+ minutes
After
5 minutes
Customer Support Calls
Before
High volume
After
Reduced 60%
Dealer Onboarding
Before
Manual, days
After
Self-serve, hours
Content Update Process
Before
Developer required
After
Team self-service
Bid Tracking
Before
Spreadsheets
After
Full pipeline view
Technical Decision Making
Before
Guesswork
After
Strategic guidance
System Uptime
Before
Unknown
After
99.9%
Platforms Managed
Before
1 (broken)
After
4 (integrated)
This wasn't a one-time project — it's an ongoing partnership that has grown alongside Xolar's business. Here's how the transformation unfolded and continues today.
Phase 1
Deep dive into Xolar's business operations, pain points, and growth goals. Mapped out the complete digital ecosystem they needed.
Phase 2
Complete rebuild of the marketing website with a focus on performance, SEO, ease of management, and conversion optimization.
Phase 3
Built custom platforms for sales operations and customer self-service, fully branded to Xolar's identity.
Phase 4
As Xolar transitioned to a dealer-driven model, we built a purpose-made platform to onboard and manage their growing network — now supporting 60+ dealers and scaling.
Continuous
Ongoing DevOps, technical leadership, and platform evolution. We're their fractional CTO, always available for strategy and support.
Sales team creates polished, branded quotes in minutes. Automatic calculations, product catalogs, and consistent pricing across all reps.
Real-time visibility into all active bids. Track status, follow up on time, and analyze win/loss rates to optimize the sales process.
Customers log in to see their installation progress, upcoming milestones, and completed steps. No more 'what's the status?' calls.
Self-serve onboarding for new dealers, automated territory assignment, and lead routing based on location and capacity. Scales cleanly as the network grows past 60 and beyond.
Live dashboards show dealer activity, pipeline health, and network-wide performance so Xolar can identify top performers and support dealers who need it.
Secure document library where customers and dealers access contracts, permits, system specs, and warranty information. Always available, fully organized.
The marketing site is built so the Xolar team can update content, add projects, and change pricing without any developer assistance.
Every change is automatically tested and deployed across all platforms. No manual uploads, no downtime, no risk of breaking the live site.
We chose Astro for the marketing site because it generates pure static HTML that scores 97+ on Lighthouse — and the performance plus proper SEO architecture is exactly what more than doubled organic traffic. For the bid platform, customer portal, and dealer management system, we built custom applications that integrate seamlessly. Everything deploys to Cloudflare's edge network for global performance and reliability.
The dealer management system was designed from day one to scale. What started as onboarding a handful of dealers now runs a network of 60+, with territory management, lead routing, performance dashboards, and role-based access. As Xolar adds new dealers, the platform absorbs them without rework.
Rather than hiring a full-time technical lead (expensive and hard to find), Xolar gets all the benefits of a CTO on a fractional basis. We join strategy calls, evaluate vendors, make architecture decisions, and keep the technical roadmap on track — all without the overhead of a full-time executive.
The marketing site, bid platform, customer portal, and dealer management system aren't siloed tools. They share branding, authentication where needed, and data flows. When a bid is won, the customer gets portal access. When a dealer is onboarded, they get routed relevant leads. It's a cohesive ecosystem, not a collection of disconnected tools.
We handle all infrastructure: CI/CD pipelines, hosting, monitoring, security updates, and incident response — across every platform. Xolar's team focuses on selling and installing solar; they don't think about servers, deployments, or uptime. That's our job, and we do it continuously in the background.
"TechCreations Labs isn't just our web developer — they're our technical partner. From rebuilding our site and doubling our organic traffic to building the platforms that run our sales and dealer network, they handle everything so we can focus on solar."
Chris Ogilvie
Owner, Xolar
Let's discuss how we can transform your website into a high-performing digital experience.